pinchgut opera

Pinchgut Opera Campaign Identity reimagines opera for a new generation by shifting it from elitist and outdated to bold, emotional, and culturally alive. Our team positioned Pinchgut, a Sydney-based baroque company, within the contemporary arts scene through a residency model at Carriageworks, opening space for workshops, collaborations, and experimental encounters. Visually, we merged classical and contemporary aesthetics using AI-generated surreal imagery that placed costumed performers inside everyday moments. This contrast broke down formality and invited younger audiences in. Across posters, paste-ups, and social media, the campaign reframed opera as accessible, playful, and deeply relevant today.