The Bite Site is a brand identity created for RMIT’s student-run food co-op, with a name that playfully echoes “the bright side.” It represents a cheerful, supportive corner of campus where a simple “bite” can make a meaningful difference. The identity embraces an unpolished, low-fidelity aesthetic grounded in trust, authenticity, and student-to-student community. Prioritising inclusivity and approachability, it reflects a space run by students for students: reliable, welcoming, and free from stigma. With a conversational, peer-led tone of voice, The Bite Site becomes more than a service. It is a campus presence built on care, solidarity, and shared ownership.